Meet Sandy Verdon. Having just celebrated her tenth anniversary as Creative Director at Hobbs, she knows a thing or two about working in fashion, the highlights and the challenges. She shares them all and her tips on how to stay motivated right here.
I set two alarms, which both go off at 4.30am. I'm a morning person and dislike getting ready in a rush. After walking my dog, a quick shower and light breakfast, I leave to catch the train to London. I'm normally in the design studio between 7.30am-8.00am, picking up a latte on the way in.
Challenges are all part of the job in the fashion industry. We work to a tight critical path, which can be knocked off course by different factors. When this happens, I’ve found it’s important take a focused and commercial approach. It's always about what's best for the business.
I’ve learnt that by staying positive and open to new ideas, with a big dollop of resilience and sheer determination – most challenges can be overcome!
Love what you do, work hard, be collaborative and never lose sight of your dreams and ambitions. Empowerment is about believing in yourself, trusting yourself and being trusted by others to make decisions.
Raising my three children, who are just at the start of their career journeys, while also fulfilling my ambition to work for a great heritage brand.
I don't! I’m most content when I’m busy and and I'm very curious by nature. I enjoy looking after my garden, as it’s another way of being creative. I’ve recently created a kitchen garden where I grow vegetables and cut flowers for the house. I'm still a novice and experimenting with plenty of examples of feast or famine, but I find it very rewarding.
Any book by Joanne Harris, author of Chocolat. They’re all intoxicating!