Hobbs Creative Director - Sandy | Women Influencers Interview | Womens Day | Hobbs

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Meet Sandy Verdon. Having just celebrated her tenth anniversary as Creative Director at Hobbs, she knows a thing or two about working in fashion, the highlights and the challenges. She shares them all and her tips on how to stay motivated right here.

WHAT'S YOUR MORNING ROUTINE?

I set two alarms, which both go off at 4.30am. I'm a morning person and dislike getting ready in a rush. After walking my dog, a quick shower and light breakfast, I leave to catch the train to London. I'm normally in the design studio between 7.30am-8.00am, picking up a latte on the way in.

WHAT'S THE HIGHLIGHT OF YOUR DAY?

Spending time with the design teams. Every day is different and exciting; developing new pieces, prints, fabrics and embroideries. Planning our studio and location photoshoots with the brand team is always a highlight. It’s so rewarding thinking of new ways of inspiring, and delighting our customers.

WHAT CHALLENGES HAVE YOU FACED IN YOUR CAREER, AND HOW HAVE YOU OVERCOME THEM?

Challenges are all part of the job in the fashion industry. We work to a tight critical path, which can be knocked off course by different factors. When this happens, I’ve found it’s important take a focused and commercial approach. It's always about what's best for the business.

I’ve learnt that by staying positive and open to new ideas, with a big dollop of resilience and sheer determination – most challenges can be overcome!

HOW DO YOU STAY MOTIVATED?

Easy! I work with great people, for a much-loved brand, creating beautiful collections for amazing women.

WHAT ADVICE WOULD YOU GIVE TO WOMEN WHO WANT TO FEEL MORE EMPOWERED IN THE WORKPLACE?

Love what you do, work hard, be collaborative and never lose sight of your dreams and ambitions. Empowerment is about believing in yourself, trusting yourself and being trusted by others to make decisions.

WHO DO YOU MOST ADMIRE AND WHY?

Several years ago, I had the pleasure of working with Tricia Guild, founder of Designers Guild. She inspired me and taught me so much. I really admire her unique sense of style and incredible use of colour. She’s always been a perfectionist and I’m in awe of the way she continually refreshes, sustains and grows her business.

WHAT'S YOUR PROUDEST ACHIEVEMENT?

Raising my three children, who are just at the start of their career journeys, while also fulfilling my ambition to work for a great heritage brand.

IF YOU HADN'T BECOME A CREATIVE DIRECTOR, WHAT WOULD YOU BE?

It would always have been something to do with being creative because that’s been my passion since childhood. I also love architecture and interiors, so if I hadn’t fallen in love with fashion, I would probably have trained as an interior designer.

HOW DO YOU UNWIND?

I don't! I’m most content when I’m busy and and I'm very curious by nature. I enjoy looking after my garden, as it’s another way of being creative. I’ve recently created a kitchen garden where I grow vegetables and cut flowers for the house. I'm still a novice and experimenting with plenty of examples of feast or famine, but I find it very rewarding.

WHERE IS YOUR HAPPY PLACE?

I live near the River Thames so I'm happiest on a boat with my family and a glass of champagne. Otherwise, I love being at my friend’s boutique hotel near Rome. It's a little piece of paradise.

WHICH BOOK WOULD YOU HIGHLY RECOMMEND?

Any book by Joanne Harris, author of Chocolat. They’re all intoxicating!

TOWN, COUNTRY
OR COAST

A mix of town and country works perfectly for me. I love the inspiration I get from living in the country, but I’m stimulated by the energy and diversity that comes from working in London.